This is where a colorful commercial director excels. They see the emotional potential in every shade and shadow. They use light and color as tools, just like a writer uses words.
https://www.invastor.com/blog/214103-How-Does-a-Colorful-Commercial-Director-Paint-Emotion-on-Screen/
https://www.invastor.com/blog/214103-How-Does-a-Colorful-Commercial-Director-Paint-Emotion-on-Screen/
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