Why T-Shirts Work as Fundraising Tools  Printed apparel has a long history in cause-based marketing. A well-designed shirt puts a nonprofit's name in front of dozens of people every time it is worn. This is often called passive outreach, and it works without any extra effort from the wearer. Fundraiser t-shirts also serve a practical purpose for donors. Unlike a receipt or a thank-you card, a shirt is something a supporter can use. It gives them a sense of belonging to a larger group. For many donors, wearing the shirt at a community walk, a local event, or even at the grocery store becomes a small act of advocacy. From an organizational standpoint, shirt sales generate direct revenue. Nonprofits can set their own price point, bundle shirts with other perks, or offer them exclusively to donors who reach a certain contribution level. Each of these strategies turns a simple garment into a fundraising mechanism. Read full Article here: https://sites.google.com/view/fundraisert-shirts/home